Mods Beauty
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Italian born, Sara Modesti, developed luxury skin and haircare range, Mods Beauty, from her own experiences with the medical condition hypothyroidism which caused hair shedding. Having spent time in the UAE and noticed a lack of clarity around ingredients in haircare products, she returned to Italy to form a targeted product range combining local botanical ingredients, cosmetic science and an Italian sensibility. I caught up with her to hear about segueing from hair into skincare, snail secretion filtrate as a hero ingredient, and the next chapter of Mods Beauty.
‘Our Energising Shampoo, one of our first products launched, established the Mods Beauty approach which remains unchanged: give each product a clear purpose and show customers how the products fit together,’ Sara continues, ‘it combines Serenoa repens, ginseng, yarrow, and chilli pepper extract with biotin, developed for weak, fine hair with an emphasis on cleansing and a lightweight feel and designed to fit comfortably into daily life.’
Mods Beauty aims to create a return to slower rhythms and ritual based beauty: for instance, the energising shampoo was designed to work with the intensive scalp lotion – a leave in scalp-care-step with botanicals and plant stem cell derived extracts (such as hops, mallow, Vitis vinifera extract).
What knowledge around haircare could Sara translate into the skincare products?
‘The scalp is living skin, so haircare encouraged me to think carefully about cleansing, comfort and consistent care. It is useful to distinguish the visible hair shaft, which consists of keratinised cells, from the follicle, which is a living structure,’ she continues, ‘facial skin has its own needs, and our formulation partners approach it accordingly. What carries across is our philosophy: begin with a specific concern, give each product a clear role and make the routine easy to follow. I want customers to understand both why they are choosing a product and how it belongs in their daily care.’
The first Mods Beauty skincare product formulated was Snail Repair Cream, fusing snail secretion filtrate, hyaluronic acid, aloe vera and allantoin.
‘I wanted a moisturising cream with a comfortable texture that could earn its place in a simple daily routine. The focus was hydration, softness and skin comfort, with a lightweight feel that also works well before makeup.’
What knowledge around haircare could Sara translate into the skincare products?
‘The snail secretion filtrate is included for its moisturising and skin-conditioning properties. Hyaluronic acid complements that role by helping retain moisture, while aloe vera and allantoin contribute to the formula’s focus on skin comfort. The cream is designed to leave skin feeling softer and more supple, with a lightweight texture that is easy to include in everyday care.’
Other bestselling Mod Beauty skincare products include Jalufiller – Intensive Lifting Serum with Hyaluronic Acid & Argireline a formula derived to soften the appearance of expression lines, which combines argireline with hyaluronic acid, collagen, elastin, Centella asiatica extract. And is formulated to bring together hydration and skin conditioning for smoother skin. As well as Water Cream – Ultra Hydrating Cream with Jojoba Oil, Anti-Wrinkle Cream – Hexapeptide Anti Cream, and Nutritious Cream – Nourishing Day Cream with Collagen, Elastin and UV filter.
Mods Beauty aims to support consumers with a simple system to ritual driven hair and skincare. ‘Stress can make time for ourselves feel scarce. I want skincare to remain manageable and enjoyable: a few well-chosen steps that people can follow consistently.’
I ask Sara about the challenges of sourcing high-quality botanicals and ingredients as an independent business: ‘One of the main challenges is balancing ingredient quality, reliable supply and the financial sustainability of the business. Strong relationships with formulation and sourcing partners are essential,’ she adds, ‘I want our language to be clear and specific, including when a certification applies to a particular product. Building trust depends on being able to stand behind what we say.’
So, what are the future plans for Mod’s?
‘I want MOD’S to become even clearer in what it offers: personalised haircare rituals that help people choose confidently and care for their hair consistently. Making that selection more intuitive and developing international partnerships that share our approach to quality and service are important priorities. We are already developing new skincare products,’ Sara adds, ‘MOD’S will focus on its haircare identity, while the skincare project will develop its own voice around a philosophy I care deeply about: longevity is a daily choice. For me, that means thoughtful, consistent care and routines people can understand and enjoy over time.’