Bloom & Brave
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Bloom & Brave is a new high performance skincare brand designed to bridge the chasm between timeless botanical ingredients and cutting-edge technology at an affordable price point. Frustrated by the lack of transparency of ultra-luxe priced skincare brands, mother/daughter duo, Vikki and Nichole Smith, founded Bloom & Brave in 2025, I caught up with them to hear more.
‘Our Bloom & Brave collection delivers clinical grade results for every skin type, age, and gender, at prices that won’t make you faint (£9.99 to £24.99); it is our cheeky proof that genuine anti-ageing needn’t be an exclusive club or need an overwhelming amount of products in a routine,’ assures Vikki.
As a sensitive skin sufferer who endures eczema symptoms during these harsh winter months but also wants skin regenerating benefits from my products, I first was drawn to Bloom & Brave by the rare botanical ingredient, Japanese Rice, which features throughout much of the product range. ‘The inaugural product we formulated was the Japanese Rice Ritual Moisturising Elixir – a sumptuous hydrating cream drawing inspiration from age-old tradition.’ The bestselling product features the Bloom & Brave ‘hero ingredient’ rice enzymes which ‘have a knack of bestowing deep hydration and a natural inner radiance without the slightest hint of greasiness.’
The Bloom & Brave founder duo spent months researching ancient Japanese skin philosophy and ritual, which anchor the product range: ‘the Japanese skin philosophy is anchored in harmony, balance, simplicity and nature, over hasty quick fix regimes, dating back to ancient times where rice was venerated for its purifying, nourishing properties.’ In the Bloom & Brave products the Japanese Rice’s natural efficacy is elevated with advanced technology; fusing the ‘hero ingredient’ with cutting edge peptides to deliver deep into the skin epidermis ferrying actives to their rightful destinations for superior hydration, firmness and regeneration.
Other enticing products from the curated range include: Dawn to Dusk Radiance Ritual, Vitamin C Radiance Renewal System, 24K Golden Glow Hydrating Spray, Royal Golden Skin Refining Treatment.
I am also delighted with the results of the Eternal Sculpt Elixir (Lifting Face & Neck Cream) even after just a week: I am noticing a loss of gravity as an ageing effect, arguably the result of collagen depletion (a natural result of skin ageing) yet many emulsions I have tried are too heavy for my skin type. ‘We prioritised a non-oily texture but because it is for both face and neck we had to tailor it to their distinct quirks,’ explains Vikki. ‘The face thrives on peptides for plumpness, whilst the finer crepe-vulnerable neck demands bolstering. We harmonised multi-actives to hydrate profoundly and impart a ‘daily facelift’ effect for daytime defence and a by night restorative slumber.’
The Eternal Sculpt Elixir relies on the intense scientific research the founders have impaired with the botanical ingredients: ‘we call it our tripartite peptide strategy, where one peptide rallies collagen production to reconstruct the framework, another amplifies elasticity for that delightful springness, and the third zeroes in on firmness to thwart sagging’ she continues, ‘we meld these with hyaluronic acid molecules of diverse sizes – petite ones infiltrate the depths for inner hydration, whilst their larger counterparts plump the exterior. In concert, they restore the skin’s innate architecture, attracting moisture, diminishing fine lines, and forging perceptible lift.’
Additionally, all Bloom & Brave products are formulated to uphold all clean beauty standards; they also work seamlessly with the skin’s natural microbiome (unlike many accessibly priced products on the market) and to align with the skin’s natural PH (5.5) for optimal absorption.
Having worked in the industry for years, I am astounded to find a luxury skincare brand that offers such high quality, performance driven products at such an accessible price point. I look forward to the new products coming to the range (the brand are expanding the men’s range too!)
‘It’s about cultivating enduring fortitude rather than ephemeral illusions, ensuring your skin remains robust and shielded in the everyday fray,’ adds Vikki.
Bloomnbrave.com