Salvari Jewellery
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Salvari Jewellery

Whilst the conversation around sustainability – long overdue – and the efforts now being made, not just in the fashion and textile industry, but across vistas to inform and educate people of the detrimental effects consumer habits are having on our planet (WWF reports we are currently using up 17 earths), it seems that there is still a fundamental lack of understanding around the ‘sustainable,’ ‘ethical practice’ term.

Whilst designers and brands are rushing to implement new practices and sourcing of materials to satisfy a call for transparency and (in some cases) putting small proceeds to charities, I recently came across a jewellery brand inverting that practice. Salvari Jewellery (‘Salvari’ means to be saved or life preserved) starts from a conservationist stand point; founder Euan Leckie has long been championing a solution led approach to environmental issues and realised, as a digital sculptor/artist, that he could design jewellery to become a physical manifestation of and ‘conversation starter’ around wildlife conservation. Salvari aims to ‘broaden awareness of human practices that negatively affect all living things’ – the curated collection includes the Shark ring, Gorilla cufflinks, Rhino horn pendant, Tiger skull and more – all designed to literally tell a story as you wear the pieces.

Did you know 100 million sharks are killed each year? With Salvari’s shark ring or de-finned Hammerhead pendant you now might. In fact Salvari’s first design was a cut-off shark fin to highlight that ‘finning’ (mostly carried out when sharks are alive) means we are at a tipping point of mass collapse. ‘Sharks are fundamental in managing healthy ocean ecosystems and marine life’ explains Leckie. ‘Removal of apex marine predators will likely result in unpredictable and devastating consequences for the world’s Oceans. The mindset humans have that sharks, or any other animal, feel no pain is an aberration. After sharks, there’s the near extinction of Rhinos (less than 20,000 remain in South Africa with about 2000 killed per year), Gorillas (only 1000 mountain gorillas are left in the wild), Lions (vanished from over 90% of their historic range) and many more species facing extinction.

Salvari partners with, and donates profits from sales to multiple organisations including One Tree Planted (focus on reforestation), Oceanic Global (focus on saving oceans from plastic), Saving the Survivors (focus on protecting endangered wildlife) – Leckie is quick to point out that all the dots connect and that awareness is the biggest solution driver.  Whilst new levels of environmental concern (aided by Attenborough’s Our Planet series) are still just touching the surface of a composite problem, Salvari takes a grassroots approach – Leckie, for instance, is currently working with Saving the Survivors Chief Vet to create a unique surgical tool, for use on Rhinoceros that have survived being de-horned during poaching incidents ‘we are convinced it can help increase survival rate.’

All Salvari jewellery pieces are made in England in both recycled silver and 18ct Gold vermeil but can also be made to order in Fairmined 9ct gold or materials on request (including recycled bronze) with the bespoke service.

Whilst the jewellery collection might be the foremost way to communicate an urgent message, Leckie’s environmental passions means he ultimately would like to cut out the ‘disconnect’ the industry survives on with a number of diverse product extensions under the Salvari brand name.

Ultimately the vision for Salvari is to create enough awareness and conversation, through these emboldened and beautiful pieces, to form their own foundation, whereby they can be directly tackling environmental issues from the grassroots- ‘going to Africa or South America and giving support to those on the ground who have good ideas that can create meaningful and lasting change.’

Leckie concludes: ‘I believe a collective approach is the only way to affect change. If you go way way back in time everything is story driven – wearing Salvari makes you an advocate for the story.’

www.salvari.co.uk

Shot on film

Shot on film